What is Digital Marketing?
Online sales and purchases through internet technology where people reach the vast community in the shortest time are called digital marketing.
Brands search for potential customers through internet resources and other digital communications. Different means of the latest technology are used to reach more and more people. Companies and brands use social and digital platforms along with emails, text messages, and multimedia messages.
Importance of Digital Marketing
Promotion and marketing of the business brands play a role in growing the sale of the company. Compared to traditional promotion channels like magazines and billboards, digital marketing is far more impressive and fast. Digital marketing forums include search engine marketing, online videos, social media posts, paid social media ads, and display ads.
Progressed nations from the United States and Europe prefer online shopping from the brands. Digital marketing opens up new ways for more revenue in connection with earnings from online ads and related videos of channels.
Key Factors in Digital Marketing
Digital marketing includes key factors that are important to discuss in this post.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the primary tools to engage the target audience. SEO is used in digital marketing to attract potential customers and offer the product of their choice. The post’s content should be SEO optimized per the search of customers. SEO content writers should know people’s interests. Content writer needs to reach a potential customer’s mind for maximum sales.
As most people search through mobile phones to buy, the SEO manager needs to make the content mobile-friendly.
2. Social Media Marketing
Social media platforms are the most substantial means in the modern world to reach billions of people globally. Social media platforms like Facebook, Twitter, Instagram, Tumblr, youtube, and LinkedIn are the means to reach a specific community and their interests. A company or brand that wants the maximum population will focus on social media platforms as these are the fastest means to reach people.
One of the benefits of social media platforms is that people can make a video call or get pictures to assure the quality and liking of the items. A social media post needs to be catchy and interested in the vast community in which an ordinary person can understand and show interest.
3. Mobile Marketing
Mobile marketing is more common as, in the latest times, more than 80% of people remain online in the USA, Europe, and Asia. Most social media platforms use mobile phones, where people receive audio, video, and multimedia messages and notifications and respond to queries.
4. Email Marketing
Email marketing is a simple technique where people send promotional messages for publicity. Email sending becomes complex when you need to know about people’s interests. A proper campaign is necessary to make the audience interested. Email marketing strategy needs to be smartphone friendly for the maximum audience.
5. Affiliate Marketing
Affiliate marketing means expanding your promotional services through more people. In affiliate marketing, you can give access to other people on percentage for advertising your brands and goods. The affiliate marketer will also earn while your promotion will reach maximum people.
Where to Learn Digital Marketing for Free
There are alot of platforms available online where you can find digital marketing course free with certificate like “free online digital marketing courses with certificates by google”. Here is the list of platforms Where you can Learn Digital Marketing for Free and paid, Moreover, If you follow the offer links you’ll also get discounts on paid courses.
Platform | Name | Paid / Free | Details |
---|---|---|---|
SkillShare | Paid | Get Offer | |
FreeCodeCamp | Free | Learn More | |
Coursera | Free | Learn More | |
Udemy | Free + Paid | Learn More | |
CodeAcademy | Free + Paid | Learn More | |
W3 School | Free | Learn More | |
HTML Dog | Free | Learn More | |
Traverse Media | Free | Learn More | |
Digi Nation | Free + Paid | Learn More | |
YouTube | Free | Learn More | |
Treehouse | Paid | Learn More | |
Free + Paid | Learn More |